Home » Marketing Marianne: French Propaganda in America, 1900-1940 by Robert J. Young
Marketing Marianne: French Propaganda in America, 1900-1940 Robert J. Young

Marketing Marianne: French Propaganda in America, 1900-1940

Robert J. Young

Published November 20th 2003
ISBN : 9780813533773
Hardcover
247 pages
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 About the Book 

Although historians have written extensively on propaganda during Napoleon IIIs regime and Vichy, they have virtually ignored the Third Republic. Focusing on Third Republic policies, this volume suggests that Americans long-lasting affair with French culture is no accident. Robert J. Young argues that the French used subtle but effective means to influence US policy in Europe. He examines French propaganda efforts and the methods of the French Foreign Ministry, always highlighting the wider cultural and social context of Franco-American relations. the cultural capital of the world was the best way to foster goodwill among Americans. They slowly recognized the important role the United States played in maintaining the balance of power in Europe. Young argues that the French deliberately exploited Americas sense of cultural inferiority when faced with Europes rich heritage, and the rise of new technologies and modern forms of government in France encouraged the development of more sophisticated forms of propaganda.